What is Social Media Marketing - SMM

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Wikipedia

Social Media Management
Social media is one of the most functional ways for companies of all sizes to engage with and grow their audience. You can speak directly to your audience through social platforms like Facebook, Twitter, Pinterest & Instagram.  Great Social Media Marketing can bring incredible success to your business, creating loyal brand advocates and even driving leads and sales.

Social Media Campaigns
Social media can be used as a tool to build your brand and target audience in an interactive way. Despite the unquestionable value of social media marketing, it is difficult to measure return on investment (ROI). Because of this, many businesses don’t have the capacity or desire to plan and implement Social Media Marketing - SMM campaigns. Normally, a business needs to identify brand goals, set marketing objectives, create a strategy, choose channels and tactics and assign resources to manage social media. An intimidating task, which can lead to excuses and delays. You can now stop procrastinating, as we can help manage your Social Media Marketing - SMM.

Social Media Marketing - SMM

Our Social Media  Management Process​ To Grow Your Business

Buyer Persona
Do you know who your buyers are? Do you know what drives them, motivates them or interests them? We help you to establish buyer personas to make sure that your social media marketing is seen by the people who wants to buy your products or services.

Social Media Strategy
Your social media campaigns must have a plan of action.  We will work with you to create a social strategy that reflects your business objectives.  We will help you to identify your audience, the type of content they want to see and the correct methods of scheduling and posting.

Setup and Design
Whether you need a completely new social media account or a refresher to your existing account - we will create attention-grabbing creatives that your audience will recognize and associate with your brand.  We know what makes a cover photo, profile picture or social post unique, attractive & high quality. We take away the guesswork.

Social Media Posts and Content Management
To accomplish your goals we will curate and create content that captures your audience. We will produce a selection of social media posts, ranging from articles, videos, industry news and facts about your business. These posts will then be scheduled at optimal times to maximise exposure to your audience. This will all be planned on a monthly content calendar, to review all content with you. By doing this, your social media posts will inspire your audience to engage with, share and follow your social media activity.

Monitoring and Reporting
We will send you detailed reports on the metrics of your social activity, which will provide an in-depth look at the results of our efforts to achieve your objectives.

Paid Social Media Advertising
Social Media Marketing targets your exact buyer persona. Then, with retargeting, we can show your ads to those people who have shown interest by visiting your site. We will use the analytics data we collect to reduce wasted spend, save you money and increase your return on investment.

Social Media Marketing Packages
We might require some additional information in order to give you a more accurate proposal, however, these are our basic packages:

Social Starter

- Account set-up

- Post scheduling

- Monthly Content Mapping

- Monthly Strategy Meeting (optional)

- Monthly report

- Approve every post

- Up to 3 Social Media Platforms

- 12 x Image posts

- 1 x Image advert

- R 500 Advertising Budget

R2 999/ month

Social Intermediate (Most Popular)

- Account set-up or Refresher

- Post scheduling

- Monthly Content Mapping

- Monthly Strategy Meeting (optional)

- Monthly Report

- Approve Every Post

- Up to 5 Social Media Platforms

- Push Posts Across all Chosen Platforms

- 16 x Image Posts

- 1 x Video Post

- 2 x Image Adverts

- R500 Advertising Budget

R5 999 / month

Social Superstar

- Account Set-up or Refresher

- Post Scheduling

- Monthly Content Mapping

- Monthly Strategy Meeting (optional)

- Monthly Report

- Approve Every Post

- Up to 7 Social Media Platforms

- Push Posts Across All Chosen Platforms

- 16 x Image Posts

- 1 x Blog Post

- 1 x Video post

- 4 x Image Adverts

- R1000 Advertising Budget

R9 499 / month

If none of these packages meet your needs please contact us for a customised solution.