Web Design · Ecommerce
Ecommerce website development built for search and sales
WooCommerce stores structured so shoppers can find your products, and buy them.
An online store has two jobs: getting products in front of shoppers, and making it easy for them to buy. We build WooCommerce stores with category structures planned from search data, product schema, fast checkout and South African payment gateways.
The problem
Most online stores are built for the catalogue, not the customer
Stores are often set up by importing products and picking a theme. Categories don’t match how people search, product pages reuse manufacturer descriptions, and filters create thousands of duplicate pages that confuse Google.
It’s frustrating to stock the right products and still lose sales to competitors and marketplaces. We build stores that search engines understand and shoppers trust.
What’s included
A complete WooCommerce store, ready to sell from day one.
Store design
Home, category, product, cart and checkout pages designed to convert.
Category architecture
Categories and filters planned from keyword research, without duplicate-page bloat.
Product SEO
Product schema, unique description templates and image optimisation.
Payments & shipping
PayFast, Yoco, Ozow or Peach Payments, plus shipping rules and couriers.
Ecommerce tracking
GA4 ecommerce events and Merchant Center product feeds.
Training
How to add products, manage orders and run promotions.
Every website includes
Ecommerce SEO is built in from the first category
Most web designers hand over a site and leave SEO for later. We build every site as SEO strategists, so it can rank, get cited and convert from launch day.
- Category structure mapped to search demand
- Faceted navigation that avoids duplicate pages
- Product, review and offer schema
- Unique product description templates
- Fast product and checkout pages
- GA4 ecommerce tracking and Merchant Center feed
- Canonical tags for product variants
- Redirects mapped from any old store
Free · No obligation
Already have a store that isn’t selling?
Start with a free SEO & AI Visibility Audit. We’ll show you what your current website is holding back, and whether a fix or a rebuild makes more sense.
How a project runs
A clear process, so you always know what happens next and what we need from you.
01
Discover & plan
Goals, customers, keyword research and a page-by-page sitemap.
02
Design
Designs in your brand for you to review before we build.
03
Build & test
Development with SEO, schema, tracking and forms set up as we go.
04
Launch & handover
Indexing, speed checks and a walkthrough for your team.
What changes for you
- A store structure that matches how people search
- Products your team can add and update easily
- Clear data on which products and pages sell
- A foundation ready for ongoing ecommerce SEO
What it leads to
More product visibility, more online sales and a store built for long-term growth.
Ecommerce websites are quoted individually, based on your products, integrations and payment options. No VAT is charged.
Related services
FAQ
Frequently asked questions
Which ecommerce platform do you use?
We build on WooCommerce, which runs on WordPress. It gives you full ownership, no per-sale platform fees and complete control over SEO.
Which payment gateways can you set up?
We set up South African gateways such as PayFast, Yoco, Ozow and Peach Payments, plus card, EFT and international options where needed.
Can you migrate my store from Shopify or another platform?
Yes. We migrate products, customers and orders where possible, and map redirects for every product and category URL so you keep your rankings.
Do you load the products?
We can load your full catalogue, or set up the structure and a sample of products and train your team to add the rest.
Will my store be fast?
Yes. We keep plugins lean, optimise images and test product and checkout pages against Core Web Vitals before launch.
Build an online store shoppers can find, and buy from
Tell us about your products and goals, and we’ll scope a WooCommerce build with a clear quote.